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Consider Price, Quality, Availability, and Promotions

question 35

Essay

Consider price, quality, availability, and promotions.Which combinations of these make the most sense? Why?


Definitions:

Ultimate Consumer

The end-user or final buyer of a product or service, typically individuals purchasing for personal or household use.

Industrial Distributor

A company that purchases goods directly from manufacturers and sells them to various industrial, commercial, and institutional customers.

Prescription Drug

Medications that are legally available only with a valid prescription from a licensed healthcare provider.

Customer Awareness

The degree to which potential buyers recognize and understand a product or brand and its attributes.

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