Perception Is One of the 4 Ps

question 50

True/False

Perception is one of the 4 Ps.

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Definitions:

Customer-Oriented

This concept involves prioritizing customer needs and satisfaction in all aspects of a company’s operations and decision-making processes.

Feature-Advantage-Benefit Approach

A sales strategy that involves highlighting a product's features, explaining their advantages, and demonstrating how they provide benefits to the customer.

SPIN Acronym

Stands for Situation, Problem, Implication, Need-payoff, and is a sales technique used to identify and provide solutions to customer problems.

Being Rejected

The experience of not being accepted or approved by others, often resulting in feelings of disappointment or inadequacy.