Examlex
A firm's ability to satisfy the needs of a segment impacts the decision as to whether or not to target a specific segment.
Penetration Pricing
A marketing strategy where a product is priced lower than its competitors or the market average to attract customers and gain market share rapidly.
Price Sensitive
Being affected by changes in the price of goods or services, often referring to consumers whose buying decisions are heavily influenced by price changes.
Price Elasticity
An economic concept that measures how the quantity demanded of a good changes in response to a change in its price.
Price Elasticity of Demand
A measure of how much the quantity demanded of a good responds to a change in the price of that good.
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