Instead of Trying to Appeal to the Entire Marketplace, Smart

question 28

Multiple Choice

Instead of trying to appeal to the entire marketplace, smart marketers and smart companies will try to find out

• A) what will appeal to high-end customers.
• B) which customers might like their product, and how to get the product into their hands.
• C) which customers are price sensitive.
• D) which customers have brand loyalty and seek a brand image similar to other brands they like.

---

Definitions:

Second Great Awakening

A Protestant religious revival movement in the early 19th century United States, marked by a focus on personal piety, and social reforms.

Kentucky

A state located in the southeastern part of the United States, known for its horse racing, bourbon distilleries, and the historic Kentucky Derby.

Evangelical Revivalism

A movement within Protestantism characterized by an emphasis on personal conversion experiences, evangelism, and the authority of the Bible, often associated with large public revival meetings.

Religious Sects

Subgroups within larger religious traditions that often form around specific interpretations of doctrine, religious practices, or leadership, sometimes leading to distinct communities.