Marketers Identify Segments Best When Iterating Between Two Approaches

question 19

Multiple Choice

Marketers identify segments best when iterating between two approaches.What are the two approaches?

• A) customer, market
• B) managerial, customer
• C) managerial, company
• D) market, company

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Definitions:

Cartilaginous Fish

Fish that have skeletons made entirely of cartilage, such as sharks and rays, distinguished from bony fish.

Reptiles

Informal amniote subgroup that includes lizards, snakes, turtles, crocodilians.

Hominins

Members of the human family tree, including modern humans and all our ancestors and relatives that are more closely related to us than to chimpanzees and bonobos.

Soft-Bodied Invertebrates

Invertebrate animals that lack a rigid skeletal structure, including organisms such as slugs, worms, and jellyfish.