Describe One of the Ways Marketers Use the Hierarchy of Needs

question 82

Short Answer

Describe one of the ways marketers use the hierarchy of needs and give an example of this strategy.

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Definitions:

Learning

The process through which experience or practice results in a relatively permanent change in behavior or potential behavior.

Conditioning

A process of behavior modification in which a subject comes to respond in a desired manner to a previously neutral stimulus, by associating it with a stimulus that elicits an automatic response.

Classical Conditioning

A learning process that occurs when two stimuli are repeatedly paired together; a response that is at first elicited by the second stimulus is eventually elicited by the first stimulus alone.

Operant Conditioning

A learning process where the strength of a behavior is modified by reinforcement or punishment.