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What is one of the largest factors stressing out marketers these days?
Behavioral Genetics
The field of study that examines the role of genetic and environmental factors in shaping behaviors, personalities, and traits.
Personality Traits
Enduring characteristics that describe an individual's behavior, such as openness, conscientiousness, extraversion, agreeableness, and neuroticism.
Biological Relatives
Individuals who are related to one another through hereditary connections, including parents, siblings, and extended family members.
Heritability Coefficient
A statistical estimate that indicates the proportion of the variance in a trait which is attributable to genetic variation within a population.
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