Due to Marketing's Success in Business, What Do Management Gurus

question 80

Multiple Choice

Due to marketing's success in business, what do management gurus think about marketing's role in a company?

• A) they think its role is to direct sales
• B) it takes no special skill to be a good marketer anymore
• C) that it's not just a function anymore
• D) it's the most important aspect

Understand the concept of selection ratio.

See the relevance of validity studies in improving selection decisions.

Recognize the impact of external labour market on selection strategies.

Acknowledge the critical role of high-quality hires in organizational success.

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Definitions:

Human Contact

Interaction or physical touch between individuals, which can be essential for emotional, psychological, and physical well-being.

Individual Expression

The unique and personal way an individual communicates, demonstrates, or manifests their thoughts, feelings, or creativity.

Baltes' Developmental Ideas

A set of theories proposed by psychologist Paul Baltes that emphasize the lifelong development of individuals, focusing on the dynamic interaction between growth, maintenance, and regulation of loss.

Cultural Context

The environment of values, practices, beliefs, and traditions that shape the life and behaviors of individuals within a specific culture.