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A higher real interest rate today makes current consumption
Relational Sources
Information about products or services that comes from personal relationships, such as friends, family, or colleagues.
Public Sources
Information available from non-confidential sources, such as government publications, libraries, and the Internet, that can be accessed by the general public.
Personal Sources
Individuals or personal contacts from whom one can obtain information, advice, or support, especially relevant in decision-making processes.
Evaluative Criteria
The standards or benchmarks that consumers use to compare and judge products or services during the decision-making process.
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