Sands Research Is an Example of a Company That Uses

question 1

Multiple Choice

Sands Research is an example of a company that uses ________ plus physiological measures in its approach to neuromarketing data collection.

• A)survey questionnaire
• B)eye tracking
• C)fMRI
• D)EEG

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Definitions:

Social Support

A network of family, friends, and others that provides emotional, informational, and practical help.

Attitudes

Psychological tendencies expressed by evaluating a particular entity with some degree of favor or disfavor.

Positive Psychology

A field of psychology focused on the study and promotion of positive aspects of human life, such as happiness and well-being.

Testosterone

A steroid hormone produced mainly in the testes in males and the ovaries in females, playing a key role in the development of male reproductive tissues and secondary sexual characteristics.