Consider the Two Statements Below with Regard to Neuromarketing

question 27

Multiple Choice

Consider the two statements below with regard to neuromarketing.
I.Neuromarketing is no longer considered a "fringe" research technique.
II.Mainstream companies such as Google are now exploring
Neuromarketing applications.
Which,if any,of these statements is (are) true?

• A)I only
• B)II only
• C)I and II are true
• D)Neither I nor II are true

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Definitions:

Repression

A defense mechanism where unpleasant thoughts, memories, or desires are unconsciously excluded from consciousness.

Decay Theory

A theory suggesting that memory fades due to the mere passage of time, unless it is actively rehearsed.

Forgetting

The process of losing or being unable to retrieve information from memory.

Memory Fades

The gradual loss or weakening of memories over time, often due to the decay of neural connections.