________ Campaign Evaluation Might Monitor and Collect Data on the Number

question 16

Multiple Choice

________ campaign evaluation might monitor and collect data on the number of Web site visits generated by a campaign,track the number of banner ad click-throughs,or monitor the number of "forwards" of the viral videos comprising a communication campaign.

• A)Systematic
• B)Tracking
• C)Concurrent
• D)Sequential
• E)Multi-modal

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Definitions:

NAICS

The North American Industry Classification System, a standard used by federal statistical agencies for classifying business establishments for the purpose of collecting, analyzing, and publishing statistical data related to the U.S. business economy.

Buying Center

A group of individuals within an organization who are involved in making purchasing decisions.

Type Of Business

Refers to the classification of a business based on its activities, ownership structure, or scale of operations.

Organizational Buying Process

The process through which formal organizations determine the necessity for products and services to be purchased, and select, assess, and decide between different brands and providers.