Neuromarketers Using FMRI Assume That Activation of the Brain Area

question 49

Multiple Choice

Neuromarketers using fMRI assume that activation of the brain area known for "reward" would be a ________ outcome of advertising exposure.

• A)positive
• B)negative
• C)unanticipated
• D)low priority

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Definitions:

Digital Native

An individual who has grown up in the era of digital technology, hence, is accustomed to using computers and the internet since a young age.

Chatbot

A computer program designed to simulate conversation with human users, especially over the Internet.

Artificial Intelligence

The simulation of human intelligence processes by machines, especially computer systems, which includes learning, reasoning, and self-correction.

Instant Messenger

A software application that allows real-time text communication between users over the internet.