Sands Research Is an Example of a Company That Uses

question 1

Multiple Choice

Sands Research is an example of a company that uses ________ plus physiological measures in its approach to neuromarketing data collection.

• A)survey questionnaire
• B)eye tracking
• C)fMRI
• D)EEG

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Definitions:

Key Management Personnel

Individuals who have authority and responsibility for planning, directing, and controlling the activities of an entity, typically including the company’s directors and senior executives.

Significant Influence

The power to participate in the financial and operating policy decisions of an entity but is not control or joint control over those policies.

Subsidiary

A company that is controlled by another company, usually referred to as the parent company or holding company.