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You Want to Determine Consumers' Subconscious Reactions To,and Processing Of,a

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You want to determine consumers' subconscious reactions to,and processing of,a trailer to a new film.Would you recommend eye tracking or fMRI for data collection.


Definitions:

Growth Need

The requirement for personal development, learning new skills, and career advancement.

Self-Actualization

The achievement or satisfaction of one's abilities and capabilities, seen as an innate motivation or necessity in all individuals.

Autonomous Motivation

Refers to engaging in activities for their inherent satisfaction or personal reward, rather than external pressures or demands.

Basic Psychological Needs

Fundamental requirements for mental well-being, including autonomy, competence, and relatedness.

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