Within the Context of Online Advertising,explain What Is Meant by "The

question 3

Essay

Within the context of online advertising,explain what is meant by "the last ad model is an inappropriate way to evaluate the impact of various elements and media used in a campaign.Attributing 100% of conversion influence to the last ad seen is very misleading."

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Definitions:

Surveys

Research tools comprised of questions aimed at gathering information from respondents about their opinions, behaviors, or characteristics.

Open-ended Question

A question structured to allow respondents to provide detailed and qualitative answers in their own words, without limits.

Survey

A method of gathering information from a sample of individuals designed to represent a larger population.

Questionnaire

A set of written questions used to collect information from respondents for research purposes.