You Want to Compare the Performance of Your Current Banner

question 49

Multiple Choice

You want to compare the performance of your current banner ad against the performance of a potential new ad.You would use a(n) ________ methodology.

• A)split-run
• B)A/B
• C)multivariate
• D)multi-modal

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Definitions:

Historical Data Analysis

The process of examining data from the past to gain insights and make informed decisions or predictions about future trends.

Cost Analysis

The process of evaluating the various elements of cost involved in providing a product or service, aimed at finding ways to minimize expenses without compromising quality.

Standard Labour Cost

The predetermined cost assigned to labor based on expected productivity rates and wage rates.

Direct Labour

The labor costs associated directly with the manufacture of goods, including the wages of workers who are actively involved in the production process.