Imagine That You Hold Two Focus Groups with the Same

question 6

Essay

Imagine that you hold two focus groups with the same number and type of individuals.Everyone in the first group preferred Commercial A over Commercial B.Everyone in the second group preferred Commercial B over Commercial A.Is the analyst correct in presenting the finding that "Equal numbers of people preferred each commercial.No real preference emerged."?

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Definitions:

Percentage Calculation

The mathematical process of finding a percentage, which involves multiplying a value by a percent and dividing by 100.

Average Tax Rate

The ratio of the total amount of taxes paid to the total taxable income, showing the percentage of income that goes to taxes.

Tax Rate

The percentage of a price or taxable amount that is payable as tax.

Percentage Calculation

The mathematical process of finding a part or portion of a number in terms of 100.