A Concept or Communication Test Begins with ________

question 40

Multiple Choice

A concept or communication test begins with ________.

• A)an explanation of the task and stimulus materials
• B)payment of the incentive
• C)identification of the research sponsor
• D)the collection of information regarding respondents' media habits
• E)the collection of information regarding respondents' attitudes toward advertising

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Definitions:

Piaget

A psychologist best known for his theory of cognitive development that describes how children's intellect grows through stages.

Preoperational Stage

The second of Piaget’s stages, characterized by illogical use of words and symbols, spotty logic, and egocentrism.

Sensorimotor Stage

The first of Piaget’s stages of cognitive development, characterized by coordination of sensory information and motor activity, early exploration of the environment, and lack of language.

Concrete Operational Stage

Piaget’s third stage, characterized by logical thought concerning tangible objects, conservation, and subjective morality.