Consider the Following Two Situations

question 19

Multiple Choice

Consider the following two situations:
I.Your ad agency is in the initial stages of developing an advertising campaign and has
Developed several concepts that might be used for the advertising.The creative team
Wants to better understand the target audience's views of each concept's strengths and
Weaknesses.
II.Your ad agency has just finished filming two commercials and wants to determine which
Commercial to select and then actually air on television.
Which of the following best describes these situations?

• A)Only I is appropriate for focus groups
• B)Only II is appropriate for focus groups
• C)Both I and II are appropriate for focus groups
• D)Neither I nor II is appropriate for focus groups

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Definitions:

Gamete

A mature haploid male or female germ cell which is able to unite with another of the opposite sex in sexual reproduction to form a zygote.

Nucleus

The central and most important part of an atom, containing protons and neutrons, or a membrane-bound organelle in eukaryotic cells that contains the genetic material.

Zygote

The initial cell formed when a new organism is produced by sexual reproduction, resulting from the fusion of two gametes (sperm and egg).

Gamete

A mature sexual reproductive cell, such as a sperm or egg, that unites with another cell to form a new organism.