Which One of the Following Is NOT an Appropriate Objective

question 50

Multiple Choice

Which one of the following is NOT an appropriate objective for focus groups?

• A)generate ideas regarding new product ideas
• B)understand how consumers talk about a product
• C)uncover unexpected consumer needs
• D)project the quantity of a new product likely to be sold

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Definitions:

Formula Sales Presentation

A standardized and methodological approach to sales presentations, following a specific formula to achieve consistency and effectiveness in selling efforts.

High Pressure Selling

A sales approach characterized by aggressive tactics designed to pressure a customer into making a purchase decision quickly.

Memorized Sales Presentation

A pre-prepared script for a sales pitch that is memorized and delivered in a consistent manner to multiple potential buyers, focusing on product features and benefits.

Formula Sales Presentation

A structured approach to a sales presentation that relies on a proven sequence of steps designed to guide the potential customer toward a purchase.