Focus Groups Are a Form of Qualitative Research

question 38

Multiple Choice

Focus groups are a form of qualitative research.You hold 13 focus groups,all with the same type of respondent.Given the large number of focus groups,which of the following is correct?

• A)You can generalize the results of the groups to the broader population from which the focus group respondents were drawn
• B)You cannot generalize the results beyond the small group of individuals who participated in the groups.

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Definitions:

Inputs

Resources used in the production process, including raw materials, labor, and capital.

Outputs

The products, services, or results generated from an organization's processes, systems, or activities.

Corporations

Legal entities that are separate from their owners, with rights and liabilities distinct from those of its shareholders, and can enter contracts, own assets, and pay taxes.

Proprietorships

A sole proprietorship is a type of business entity that is owned and operated by one individual, with no legal distinction between the owner and the business.