Imagine That a Multivariate E-Mail Test Has Been Conducted by the American

question 10

Essay

Imagine that a multivariate e-mail test has been conducted by the American Savings Association (ASA).The results are shown below.The five manipulations appear as the column headers while the data beneath each column notes the contribution (to click-through)made by that manipulation when it is present or absent. $$\begin{array} { l c c c c c } \hline & \begin{array} { c c c c } \text { Recipient } \\\text { Personalization }\end{array} & \text { Images } & \text { Subject Line } & \text { From Address } & \text { Length } \\\hline \text { Positive } & \text { (present) } & \text { (yes) } & \text { (short) } & \text { (personalized) } & \text { (short) } \\\text { Contribution } & + 7.6 \% & + 3.4 \% & + 2.2 \% & + .2 \% & + 2.9 \% \\\text { Negative } & \text { (absent) } & \text { (no) } & \text { (long) } & \text { (ASA) } & \text { (long) } \\\text { Contribution } & - 10.2 \% & - .2 \% & - 2.2 \% & - .1 \% & - 3.1 \% \\\hline\end{array}$$
Mary and Peter look at the results.Mary says that "Our next e-mail should not have recipient personalized,but should have images,a short subject line,a personalized from address,and be short in length." Peter says that "Our new e-mail should have recipient personalization,and it should not have images.In addition,the e-mail should have a long subject line,a personalized from address,and be long in length." Who is making the better recommendation? Why?

Recognize the role of consumers as active agents in the brand meaning creation process.

Understand the causes and prevention of desertification.

Recognize the chemical processes and environmental impacts of acid rain.

Know the pH value of unpolluted rainwater.

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Definitions:

MCAT

The Medical College Admission Test, a standardized exam used to assess competencies for medical school.

Medical School

An educational institution dedicated to the study of medical science, where students are trained to become physicians.

Academic Misconduct

Any action by a student that gives them an unfair academic advantage or compromises the integrity of the educational process, including plagiarism and cheating.

Government Funding

Financial resources provided by government bodies to support various activities, projects, and organizations, typically aimed at achieving specific policy objectives or providing public services.