Imagine That You Are Looking for Information Regarding New Television

question 42

Multiple Choice

Imagine that you are looking for information regarding new television advertising campaigns.Which of the companies listed below would be the most appropriate?

• A)Ad Age
• B)Doubleclick
• C)Gannett Media
• D)New Media Research Inc.
• E)OneStop

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Definitions:

Differentiation

The process of becoming or making something different, in sociology, it refers to the development of increasingly specialized roles and institutions within a society.

Peter Blau's Exchange Theory

A sociological perspective that views social interactions as transactions in which individuals seek to maximize their rewards and minimize their costs.

Legitimization

The process of making something acceptable, justified, or seen as legitimate, often in a social, legal, or moral sense.

Power Differentials

The disparities in power between individuals or groups in a social hierarchy or structure.