The Text Notes That the Closer a Copy Testing Methodology

question 19

Multiple Choice

The text notes that the closer a copy testing methodology is to "real world" exposure,the more accurately the results will reflect "real world" advertising performance and consumer response.Which copy testing company's methodology is closest to the "real world."

• A)Gallup & Robinson
• B)Mapes and Ross

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Definitions:

Onscreen Journal

A digital ledger within accounting software that displays financial transactions in chronological order.

Depreciation

The method of allocating the cost of a tangible asset over its useful life.

Fixed Assets

Long-term tangible assets that are expected to be used in the operation of a business for a length of time, typically over one year.

Useful Life

The estimated duration of time that an asset is expected to be economically usable by the owner.