Which,if Any,of the Statements Shown Below Are True

question 3

Multiple Choice

Which,if any,of the statements shown below are true?
I.The relevance of secondary information increases when there is a high
Correspondence between the units of measurement used in the secondary research
And the advertiser's desired units of measurement.
II.The relevance of secondary information increases when there is a high
Correspondence between how an advertiser defines the unit of analysis and how
The unit of analysis is defined in the secondary research.

• A)I only
• B)II only
• C)I and II are both true
• D)Neither I nor II is true

---

Definitions:

Theory

A systematic set of ideas intended to explain facts or phenomena, often used as a basis for further investigation or to guide decision-making.

Moral Justice

The principles or ideals of fairness, equity, and righteousness that guide individuals and societies in determining right from wrong.

Division of Labor

Division of labor is the assignment of different parts of a manufacturing process or task to different people in order to improve efficiency.

Social Nature

Refers to the intrinsic aspects of humans that are shaped and influenced by societal interactions and cultural norms.