You Conduct a Factor Analysis Leading to the Creation of Perceptual

question 38

Multiple Choice

You conduct a factor analysis leading to the creation of perceptual maps.Four factors have been identified.How many perceptual maps,in total,need to be created in order to plot all combinations of factors?

• A)1
• B)2
• C)4
• D)6
• E)8

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Definitions:

Approximate Distribution

A statistical term referring to the distribution that is assumed for a dataset based on certain approximations or assumptions.

Sign Test

A non-parametric test used to determine if there is a median difference between paired observations.

Matched Pairs

Matched pairs refer to a study design in statistics where pairs of subjects are matched in terms of key variables that are thought to affect the outcome of interest, and then compared on the outcome, often used to control for confounding variables.

Ordinal

A scale of measure that categorizes data while also ranking them in a meaningful order, but without indicating the exact differences between ranks.