An Advertiser Is Considering a Multivariate Test

question 32

Multiple Choice

An advertiser is considering a multivariate test.The test will manipulate eight characteristics with two aspects (or levels) of each characteristic.In total,the advertiser needs to create ________ different stimuli.

• A)2
• B)4
• C)5
• D)8
• E)9

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Definitions:

Technology

The application of scientific knowledge for practical purposes, especially in industry and the development of innovations.

Spatial Differentiation

The process of distinguishing locations based on various factors such as geographical features, demographics, or economic activities.

Mechanistic

An organizational design characterized by rigid and tightly controlled structures, often found in highly formalized and hierarchical organizations.

Formal

Pertaining to or following established traditions, rules, or conventions, often in an official or professional context.