A(n)________ Test Permits an Advertiser to Compare a Current Approach

question 35

Multiple Choice

A(n) ________ test permits an advertiser to compare a current approach to online advertising to one or more potential alternatives.

• A)A/B
• B)Split-run
• C)Bi-modal
• D)Multi-modal
• E)Split-synergy

---

Definitions:

Service Charge

A fee collected for the provision of a service, often added to the cost of services in areas like hospitality, banking, and real estate.

Refuse to Pay

The act of intentionally not providing payment for a product, service, or debt when payment is due.

Provisional Credits

Temporary credits issued to a bank account, often while a transaction is under review or a dispute is being resolved, which can be reversed depending on the outcome.

Dishonor of a Check

The refusal by a bank to pay the amount stated on a check due to insufficient funds or other reasons.