The Following Statements Refer to Potential Limitations of A/B Testing

question 26

Multiple Choice

The following statements refer to potential limitations of A/B testing.
I.When single changes are instituted sequentially,A/B testing takes a significant amount of time in order to continuously test and compare modified ads to the current
"best" ad.
II.When multiple changes are made all at once,it is impossible to say which specific
Changes affected the outcome.
Which,if any,of these statements is (are) true?

• A)I only
• B)II only
• C)I and II are both true
• D)Neither I nor II are true

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Definitions:

Canadian Company

A business entity that is registered, operates, or was founded in Canada.

Real Exchange Rate

The price of a country's goods and services compared to those of another country, adjusted for inflation.

Trade Restriction

Measures implemented by governments to control the amount of trade across their borders including tariffs, quotas, and bans.

Net Capital Outflow

The net balance resulting from domestic residents buying foreign assets and foreigners buying domestic assets.