Which of the Following Is NOT a Nominal Level Measurement

question 38

Multiple Choice

Which of the following is NOT a nominal level measurement?

• A)dichotomous questions
• B)multiple choice questions
• C)rating scales
• D)checklists

Recognize the significance of ethical decision-making in marketing.

Differentiate between nonprofit marketing and for-profit marketing strategies.

Understand the steps involved in the ethical decision-making process.

Learn the impact of globalization and global marketing strategies on businesses.

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Definitions:

Reinvestment Rate

The percentage rate at which future cash flows from an investment are assumed to be reinvested, affecting the calculation of metrics like Net Present Value (NPV).

NPV

Net Present Value; a calculation used to determine the current value of a series of future cash flows by discounting them at a specific rate.

IRR

Internal Rate of Return; a financial metric used to evaluate the profitability of potential investments by calculating the rate of return that makes the net present value of all cash flows equal to zero.

WACC

In calculating a firm’s capital costs, the Weighted Average Cost of Capital method considers the proportionate weights of different capital categories.