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You Are Conducting a Personal Interview and the Respondent Says

question 33

Essay

You are conducting a personal interview and the respondent says: "I think this brand is just average." What probe would be appropriate at this point?


Definitions:

Forgeries

Fraudulent creation or alteration of a document or artifact with the intent to deceive others regarding its authenticity.

Family Crest

A distinctive heraldic symbol or emblem that represents a family or individual, historically used to identify persons or property.

Special Seal

A unique seal or mark, often used in legal documents to signify authenticity or special approval.

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