List and Briefly Describe the Four Dimensions That Distinguish Between

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The Answer is - The naturalness of the viewing situation.Research companies generally take one of two approaches to advertising exposure.Some companies expose respondents to the test commercial in the context of an actual television broadcast.Other companies provide respondents with a VHS tape or DVD that contains a prerecorded television program in which the test commercial has been inserted.- The number of advertising exposures.Data collection can take place after one or more exposures to the advertising.- The timing of data collection.Companies vary with regard to the amount of time elapsed between commercial exposure and data collection.Some approaches collect data immediately after commercial exposure,while other may wait one or more days.- The types of data collected.Available measures vary among copy testing companies.For any particular copy testing company,normative measures can include one or more of the following: advertising recall,message communication,brand attitude shift,buying intention,pre-post brand preference,attitudes toward the advertising,attitude toward the message.

List and Briefly Describe the Four Dimensions That Distinguish Between

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