You Conduct a Perceptual Mapping Study and Decide That Three

question 45

Multiple Choice

You conduct a perceptual mapping study and decide that three dimensions are required.Then,as part of data analysis,you divide the sample into two groups: younger men and older men.The ratings of both groups for your brand,as well as the Ideal brand,are shown below.The scale range is +3 to -3. $\begin{array}{lccc}\text { Brand } & \text { Dimension 1 } & \text { Dimension 2 } & \text { Dimension 3 } \\\hline\text { Ratings by Young Men } & & & \\\text { Your Brand } & +2.7 & +2.1 & +2.5 \\\text { Ideal Brand } & +2.8 & +2.6 & +2.6\\\\\text { Ratings by Older Men }\\\text { Your Brand } & +2.2 & +.1 & -1.3 \\\text { Ideal Brand } & +2.6 & -1.9 & +2.8\end{array}$ The two groups of men ________ that all three dimensions are important in the purchase decision.

• A)agree
• B)disagree

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Definitions:

Rectal Suppository

A solid medication form inserted into the rectum, where it dissolves or melts to exert a local or systemic effect.

Rectal Wall

The layer of tissue that forms the inner lining of the rectum, part of the lower gastrointestinal tract.

Internal Sphincter

A circular muscle that helps control the passage of contents through bodily openings, such as the anus or urethra, functioning involuntarily.

Vaginal Suppositories

Medication in solid form designed to be inserted into the vagina where it dissolves and delivers its medicinal effect locally.