Consider the perceptual map shown below. 
Which is the best quadrant for a brand to be in?
Definitions:
Open Water
Large bodies of water such as lakes, oceans, and rivers, where there are no obstructions to the passage of water.
Shore
The land along the edge of a sea, lake, or other large body of water.
Sunlight
The natural light emitted by the Sun, providing the primary energy source for Earth's climate and ecology.
Migratory Birds
Birds that travel from one region to another at regular times often over long distances, typically for breeding or weather conditions.
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