You Conduct a Perceptual Mapping Study for Shampoo and Decide

question 4

Multiple Choice

You conduct a perceptual mapping study for shampoo and decide that it is a three-factor solution.The computer then determines the extent to which each attribute is associated with each factor.The data is shown below. $\begin{array} { l c c c } Attribute&Factor 1&Factor 2&Factor 3\\\\\text { Untangles hair } & + .88 & + .03 & - .04 \\ \text { Repairs split ends } & + .23 & + .69 & + .03 \\ \text { Makes hair easy to style } & + .78 & - .05 & - .21 \\ \text { Revitalizes hair } & + .11 & + .88 & - .15 \\ \text { One bottle lasts a long time } & - .11 & - .03 & + .88 \\ \text { Not concentrated } & + .72 & + .23 & - .91 \\ \text { Renews hair's natural vitamins } & + .10 & + .78 & - .22 \end{array}$ The attribute "untangles hair" is most closely related to which other attribute (from the list below) ?

• A)Repairs split ends
• B)Makes hair easy to style
• C)Revitalizes hair
• D)One bottle lasts a long time
• E)Renews hair's natural vitamins

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Definitions:

Allowance for Doubtful Accounts

A contra asset account used to estimate the portion of accounts receivable that is expected to be uncollectible.

Cash Realizable Value

The amount of money that a company expects to receive from receivables in cash.

Allowance Method

An accounting technique used to account for bad debts by estimating uncollectible accounts at the end of each period.

Accounts Receivable

Funds due to a company for goods or services delivered or used but not yet paid for by customers.