A Perceptual Mapping Study Was Conducted to Explore Consumers' Perceptions

question 43

Multiple Choice

A perceptual mapping study was conducted to explore consumers' perceptions of various brands of television sets.Two dimensions were discovered: Picture Quality and Sound.The average ratings for different brands,as well as the Ideal brand,on each dimension is shown below.The scale range is from + 3 to -3. $\begin{array} { c } Brand&Picture~ Quality&Sound\\\text { A } & .2 & .7 \\ \text { B } & 2.5 & .3 \\ \text { C } & 1.5 & - 1.5 \\ \text { D } & 1.0 & - 1.0 \\ \text { E } & 2.3 & - 1.0 \\ \text { F } & - 2.0 & - 1.3 \\ \text { G } & - 2.0 & .7 \\ \text { H } & 2.5 & 2.5 \\ \text { Ideal } & 2.7 & .1 \end{array}$ The brand that is best positioned to meet consumers' preferences is brand ________.

• A)A
• B)B
• C)D
• D)F
• E)H

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Definitions:

Client-Centered

A therapeutic approach where the counselor provides support and empathy, enabling the client to lead the conversation and discover their own solutions.

Behavior Therapy

A therapeutic approach focused on altering undesirable behaviors through conditioning and other learning techniques.

Intellectual Aspects

Components or features related to the ability to think, reason, and understand.

Emotional Aspects

Emotional aspects refer to the components of experiences and consciousness that are related to feelings, mood, and emotional states.