You Conduct a Perceptual Mapping Study and Decide That Three

question 45

Multiple Choice

You conduct a perceptual mapping study and decide that three dimensions are required.Then,as part of data analysis,you divide the sample into two groups: younger men and older men.The ratings of both groups for your brand,as well as the Ideal brand,are shown below.The scale range is +3 to -3. $\begin{array}{lccc}\text { Brand } & \text { Dimension 1 } & \text { Dimension 2 } & \text { Dimension 3 } \\\hline\text { Ratings by Young Men } & & & \\\text { Your Brand } & +2.7 & +2.1 & +2.5 \\\text { Ideal Brand } & +2.8 & +2.6 & +2.6\\\\\text { Ratings by Older Men }\\\text { Your Brand } & +2.2 & +.1 & -1.3 \\\text { Ideal Brand } & +2.6 & -1.9 & +2.8\end{array}$ The two groups of men ________ that all three dimensions are important in the purchase decision.

• A)agree
• B)disagree

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Definitions:

Broker

An individual or firm that acts as an intermediary between buyers and sellers, usually charging a commission for their services.

Agent

An individual or entity authorized to act on behalf of another (the principal) in dealings with third parties.

Working Capital Management

The process of managing short-term assets and liabilities to ensure a company has sufficient liquidity to run its operations smoothly.

Capital Budgeting

The process of planning and managing a company's long-term investments in projects and assets to maximize value and ensure financial sustainability.