Think About Brand Concept Maps

question 29

Essay

Think about brand concept maps.What actions are likely for an advertiser in an instance where their desired positioning matches consumers' perceptions?

---

Definitions:

Short-term Memory

Short-term memory refers to the capacity for holding a small amount of information in an active, readily available state for a short period of time.

Long-term Memory

A type of memory capable of storing information for extended periods, ranging from a few days to decades, and includes facts, experiences, and skills.

Cocktail-Party Phenomenon

The ability to focus one's auditory attention on a particular stimulus while filtering out a range of other stimuli, as if at a noisy party.

Broadbent's Filter Theory

A theory suggesting that information is filtered through a selective attention mechanism that allows only a portion of sensory inputs to reach consciousness.