The First Step in the Creation of a Brand Concept

question 27

Multiple Choice

The first step in the creation of a brand concept map is ________.

• A)aggregation
• B)mapping
• C)elicitation

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Definitions:

Ethnic Groups

Communities or populations that share a common cultural heritage, ancestry, language, history, and sometimes physical characteristics.

Racism

A mindset of bias, differential treatment, or enmity against persons of another race, rooted in the assumption that one's race is superior.

Skin Color

The pigmentation of an individual's skin, which can vary widely among humans and is often used as a basis for social or racial classification.

Discrimination

Unfair treatment or prejudice against individuals or groups based on characteristics such as race, gender, age, or sexual orientation.