Segmentation Contributes to More Effective Communications Planning Because It Is

question 46

True/False

Segmentation contributes to more effective communications planning because it is usually easier to create and take advantage of new versus pre-existing segments.

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Definitions:

Validity

The extent to which a concept, conclusion, or measurement is well-founded and likely corresponds accurately to the real world.

Pretest

An evaluation or test conducted prior to launching a marketing campaign or product, used to gauge effectiveness or potential improvements.

Survey Questions

Designed queries or statements intended to gather information from respondents for research or feedback purposes.

Secondary Data

Information that has been previously collected for other purposes, but is being utilized for a current research project or analysis.