Variables Used in Segmentation Research Fall into One of Four

question 36

True/False

Variables used in segmentation research fall into one of four broad categories.These categories are: demographics,geography,psychographics,and relevant attitudes/behaviors.

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Definitions:

Budget Line

An illustration showing every possible mix of two products that can be acquired with a certain amount of money, assuming the prices are constant.

Budget Line

A graphical representation of all possible combinations of two goods that can be purchased with a given income and prices.

Weekly Income

The total amount of money earned or received by an individual or household within a week.

Doughnuts

A type of fried dough confection or dessert food, commonly shaped in rings or flattened spheres that sometimes contain fillings.