Variables Used in Segmentation Research Fall into One of Four

question 36

True/False

Variables used in segmentation research fall into one of four broad categories.These categories are: demographics,geography,psychographics,and relevant attitudes/behaviors.

---

Definitions:

Forecast Level

The estimation of future quantities, values, or trends based on current and historical data.

Inventory Units

Inventory units refer to the individual items or products that are held in stock by a business, awaiting sale or use in production.

Aardvark Ltd

A hypothetical or specific company named Aardvark Ltd, without context its nature or industry cannot be defined.

Budgeted Production

The quantity of products that a company plans to produce over a specific period, often used for planning and resource allocation.