VALS Includes Three Primary Motivations That Matter for Understanding Consumer

question 35

Multiple Choice

VALS includes three primary motivations that matter for understanding consumer behavior: ideals,achievement,and ________.

• A)self-expression
• B)selflessness
• C)self-determination
• D)self-indulgence

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Definitions:

Social Media

Platforms and websites that enable users to create and share content or to participate in social networking.

BPM

Stands for Business Process Management, a systematic approach to improving an organization's workflow to be more efficient and adaptable.

Efficiency

Refers to the degree to which a process or system can achieve its goals with minimal waste of time, resources, or effort.

Strategic Information System

Systems designed to help an organization gain a competitive advantage, align organizational processes with its strategic goals, or significantly reduce costs.