Imagine That You Conduct a Segmentation Study for McDonald's

question 54

Multiple Choice

Imagine that you conduct a segmentation study for McDonald's.Individuals are assigned to different segments based on the amount of fast food they consume in an average week.This would be an example of segmentation based on ________.

• A)product-related attitudes
• B)life stage
• C)psychographics
• D)product usage

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Definitions:

Global Warming

The long-term rise in Earth’s average surface temperature, primarily due to human activities like burning fossil fuels, which releases greenhouse gases.

Agricultural Productivity

The measure of the output of agricultural products relative to the inputs used in production.

Increased Precipitation

A rise in the amount of rainfall and snowfall over a certain period and area, typically associated with climatic changes.

Thermal Contraction

The decrease in a material's volume in response to a decrease in temperature.