Imagine That You Conduct a Segmentation Study for McDonald's

question 21

Multiple Choice

Imagine that you conduct a segmentation study for McDonald's.Individuals are assigned to different segments based on the percentage of all their fast food consumption which takes place at McDonald's in an average week.This would be an example of a segmentation based on ________.

• A)product-related attitudes
• B)brand loyalty
• C)psychographics
• D)motivations

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Definitions:

Positron Emission Tomography

A nuclear medicine functional imaging technique used to observe metabolic processes in the body.

Computerised Tomography

A diagnostic imaging technique that uses computer-processed combinations of multiple X-ray measurements taken from different angles to produce cross-sectional images of specific areas of a scanned object.

Magnetic Resonance Imaging

A non-invasive imaging technology that produces detailed images of the body’s internal structures using a large magnet, radio waves, and a computer.

Electrographic Tomography

A brain imaging technique that measures electrical activity on the scalp and generates images of the brain's electrical activity.