When Conducting Segmentation Research,________ Variables Represent the Basis for Segment

question 23

Multiple Choice

When conducting segmentation research,________ variables represent the basis for segment formation.

• A)evaluative
• B)separation
• C)descriptive
• D)classification
• E)articulation

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Definitions:

Self-Determination Theory

Deci and Ryan’s theory asserting that all humans have three basic, innate organismic needs: competence, relatedness, and autonomy.

Organismic Needs

Basic requirements essential for an organism to maintain optimal health and functioning, typically including physiological and psychological needs.

Personal Growth

A process of self-improvement that involves expanding one's understanding, developing talents, and striving towards realizing one's potential.

Extrinsic Motivation

Motivation driven by external rewards such as money, fame, grades, or praise rather than internal factors like personal satisfaction or enjoyment of the task itself.