Examlex
Which of the following is NOT a main component of a questionnaire?
Brand Equity
The value and strength of a brand that determines its worth, based on consumer recognition, preferences, and loyalty.
Product Differentiation
The process of distinguishing a product or service from others in the market to make it more attractive to a particular target market.
Market Share
The percentage of total sales or revenue generated by a company within a particular market, indicating its competitiveness.
Loyal Customer Base
A group of repeat customers who consistently choose a particular brand or product over competitors due to satisfaction or perceived value.
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