According to VALS,________ Are Motivated by Self-Expression

question 27

Multiple Choice

According to VALS,________ are motivated by self-expression.As young,enthusiastic,and impulsive consumers,they quickly become enthusiastic about new possibilities,but are equally quick to cool.They seek variety and excitement,savoring the new,the offbeat,and the risky.Their energy finds an outlet in exercise,sports,outdoor recreation,and social activities.They are avid consumers and spend a comparatively high proportion of their income on fashion,entertainment,and socializing.Their purchases reflect the emphasis they place on looking good and having "cool" stuff.

• A)Innovators
• B)Believers
• C)Experiencers
• D)Achievers
• E)Thinkers

---

Definitions:

Cost Structure

The composition of a company's costs, including the proportion of fixed versus variable costs incurred in its operations.

Break-Even Occupancy Rate

The occupancy level at which a hotel or rental property's operating income equals its operating expenses.

Room Nights

A measure in the hospitality industry representing the number of rooms booked multiplied by the number of nights each room is reserved.

Variable Costs

Costs that change in direct proportion to changes in the level of production or sales volume.