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________ Segmentation Is an Analysis of People in Terms of Where

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________ segmentation is an analysis of people in terms of where they live.It accomplishes this analysis by dividing the United States into very small geographic areas and then describing the individuals who live in that area in terms of demographics,media usage,lifestyle choices,possessions,and purchase behaviors.The core premise of this segmentation is that similar people live in similar places,partake in similar activities,share common beliefs,and live similar lifestyles,in other words,that "birds of a feather flock together."


Definitions:

Definition By Negation

Describing a term's meaning by specifying what it isn't, instead of what it is.

Charismatic Person

An individual possessing a special magnetic charm or appeal that attracts and holds others' attention.

Ronald Riggio

An American psychologist known for his work in leadership, organization psychology, and nonverbal communication.

Synonym Definition

The explanation or interpretation of a word using other words with similar meanings.

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