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Briefly Describe Two Reasons Why Advertisers Use Segmentation

question 19

Essay

Briefly describe two reasons why advertisers use segmentation.


Definitions:

Investment Proposals

Documents that outline detailed plans for spending capital with the intent of generating returns or profits.

Informational Reports

Reports aimed at providing facts and data without rendering opinions or recommendations.

Analytical Reports

Detailed documents that provide data analysis, explanations, and recommendations, aiming to support decision-making processes.

Position Papers

Documents detailing an organization's or individual's stance on a specific issue, often used in academic, political, or legal contexts.

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